About Doping
Just in time for the 2012 London Olympics, UNESCO (United Nations Educational, Scientific & Cultural Organization) has released this PSA on anti-doping, anti-cheating in sports aimed at the next generation.
Young people enjoy watching and participating in sport; an activity which generates a great deal of excitement and other positive emotions. UNESCO has developed a short video which captures this energy and sentiment as a means to highlight the problem of doping in sport. The video features the contrast of these positive emotions with the disappointment, betrayal and breach of sporting values and ethics.